Holland America Completes Signature Of Excellence Program
For some, cruising is all about rock-bottom pricing. Bare-bone cruising gets you to the destination of your choice, but that's about all it does. However, cutting corners is not for everyone. The Holland America Line recognized that many vacationers are still looking for a truly distinctive experience: one that gives them total satisfaction as well as good value. That way of thinking was what sparked the Signature of Excellence program.
Starting in 2003, Holland America chose to implement a $225-million initiative that would allow them to provide unprecedented destinations and services to passengers like no other cruise line before them. It was exp
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